Vision / Traction Organizer · Annual refresh

The Walt Disney Company

DIS · Communication Services · Generated Oct 15, 2026

Voice: Optimistic, magical, disciplined · Disney’s bright blues, soft whites, rounded forms, and storybook serif echo its family entertainment heritage.

Vision

Page 1

Core Values

Storytelling
Characters endure
Imagination
New worlds
Quality
Details matter
Inclusion
Everyone belongs
Integrity
Trust first

Core Focus

Purpose / Cause / Passion

Entertain, inform, and inspire people worldwide.

Our Niche

Global stories, sports, experiences, and characters.

10-Year Target

$150B annual revenue by 2036.

Marketing Strategy

Target Market

Families, fans, and sports audiences worldwide.

Three Uniques

1.Beloved character universe
2.Parks-to-platform flywheel
3.Live sports rights

Proven Process

1.Create
2.Franchise
3.Distribute
4.Experience
5.Monetize
6.Renew

Guarantee

Safe, memorable Disney experiences or we make it right.

Traction

Page 2

3-Year Picture

Future date: Sep 30, 2029

Revenue

$118B revenue

Profit

$19B operating income

What it looks like

DTC exceeds 15% margin.
ESPN app is profitable.
Parks capacity is visibly expanded.
Studios restore hit cadence.
Succession is settled.

1-Year Plan

Future date: Sep 30, 2027

Revenue

$105B revenue

Profit

$14B operating income

Goals

1.Deliver $105B revenue.
2.Reach 10% DTC operating margin.
3.Add 20M paid DTC subscribers.
4.Break ground on three Experiences projects.
5.Name next CEO by March 2027.

Rocks

This quarter

Bob Iger
CEO succession handoff
Announce successor, board role, and transition calendar by March 31.
Hugh Johnston
DTC margin step-up
Deliver 10% DTC operating margin by fiscal year-end.
Josh D’Amaro
Capacity expansion starts
Break ground on three Experiences projects by fiscal Q4.
Jimmy Pitaro
ESPN flagship scale
Reach 15M paid ESPN app subscribers by fiscal Q4.
Alan Bergman
Film slate reset
Deliver four theatrical releases above $750M worldwide by fiscal Q4.

Issues List

1.CEO succession confidence.
2.Sports rights inflation pressures ESPN.
3.Cord-cutting shrinks affiliate fees.
4.Streaming scale trails Netflix.
5.Parks demand depends on consumers.
6.Studio slate needs fewer misses.
7.Activist scrutiny can return.

Sources

Illustrative V/TO in the EOS format for The Walt Disney Company. Not affiliated with or endorsed by the company. Generated from public information; treat as a strategy exercise.