Vision / Traction Organizer · Annual refresh

AT&T Inc.

T · Communication Services · Generated Jul 23, 2026

Voice: clear, dependable, connected · AT&T’s bright blue, open whitespace, and clean sans type mirror its modern network identity.

Vision

Page 1

Core Values

Live true
Act with integrity
Think big
Lead the network
Pursue excellence
Do it right
Inspire imagination
Build what's next
Be there
Serve every day

Core Focus

Purpose / Cause / Passion

Connect people to greater possibility.

Our Niche

Fiber and wireless connectivity.

10-Year Target

200 million connectivity relationships by 2036.

Marketing Strategy

Target Market

U.S. households, businesses, and agencies needing reliable connectivity.

Three Uniques

1.Nationwide 5G scale
2.Growing fiber footprint
3.FirstNet trust

Proven Process

1.Plan
2.Build
3.Connect
4.Protect
5.Support
6.Upgrade

Guarantee

Return devices within 14 days under policy.

Traction

Page 2

3-Year Picture

Future date: Dec 31, 2029

Revenue

Revenue: $137B

Profit

Adjusted EBITDA: $51B

What it looks like

Fiber reaches 45 million locations.
5G standalone covers national footprint.
Business connectivity returns to growth.
Copper retirement materially complete.
Net debt leverage below 2.5x.

1-Year Plan

Future date: Dec 31, 2027

Revenue

Revenue: $127B

Profit

Adjusted EBITDA: $46B

Goals

1.Add 1M fiber customers.
2.Add 2M postpaid phone customers.
3.Pass 35M fiber locations.
4.Generate $18B free cash flow.
5.Reduce net leverage below 2.5x.

Rocks

This quarter

John Stankey
Fiber growth cadence
Reach 35M fiber locations and 1M net adds by Dec 31, 2027.
Pascal Desroches
Cash flow discipline
Deliver $18B free cash flow and net leverage below 2.5x.
Jeremy Legg
5G standalone rollout
Launch 5G standalone core across top 100 metros by Dec 31, 2027.
Chris Sambar
Copper retirement execution
Retire legacy copper in 500 wire centers by Dec 31, 2027.
Jenifer Robertson
Converged household growth
Lift wireless-and-fiber converged households to 45% of fiber base.

Issues List

1.Cable broadband price competition.
2.Fixed wireless substitution.
3.High spectrum and capex burden.
4.Copper retirement regulatory friction.
5.Lead-sheathed cable remediation risk.
6.Business wireline secular decline.
7.AI traffic monetization unclear.

Illustrative V/TO in the EOS format for AT&T Inc.. Not affiliated with or endorsed by the company. Generated from public information; treat as a strategy exercise.