Vision / Traction Organizer · Annual refresh

Automatic Data Processing, Inc.

ADP · Industrials · Generated Jul 22, 2026

Voice: Trusted, direct, operational · ADP’s red, white, and charcoal system with disciplined sans-serif type mirrors its enterprise payroll brand.

Vision

Page 1

Core Values

Integrity is everything
Act ethically
Service excellence
Serve reliably
Each person counts
People first
Inspiring innovation
Improve constantly
Results driven
Deliver outcomes

Core Focus

Purpose / Cause / Passion

Power better work and better lives.

Our Niche

Cloud HCM, payroll, benefits, and compliance.

10-Year Target

$40B revenue by 2036.

Marketing Strategy

Target Market

Employers needing payroll, HCM, benefits, and compliance at scale.

Three Uniques

1.Global payroll scale
2.Compliance expertise
3.Workforce data moat

Proven Process

1.Assess
2.Configure
3.Migrate
4.Process payroll
5.Optimize
6.Support

Guarantee

Payroll processed accurately, on time, or we fix it.

Traction

Page 2

3-Year Picture

Future date: Jun 30, 2029

Revenue

$27.0B

Profit

$6.4B net earnings

What it looks like

AI embedded across HCM workflows.
Global payroll platform unified.
Pays over 50 million workers.
Mid-market retention above 92%.
Margin expansion sustained.

1-Year Plan

Future date: Jun 30, 2027

Revenue

$23.0B

Profit

$5.2B net earnings

Goals

1.Grow revenue 6%.
2.Expand adjusted EBIT margin 80 bps.
3.Reduce implementation cycle time 10%.
4.Launch AI assistants in 5 HCM workflows.
5.Retain 92% Employer Services revenue.

Rocks

This quarter

Sreeni Kutam
AI assistants launch
Launch AI assistants in 5 HCM workflows by Jun 30, 2027.
Don McGuire
80 bps margin
Deliver 80 bps adjusted EBIT margin expansion by Jun 30, 2027.
Maria Black
Retention defense
Maintain Employer Services revenue retention at 92% or better in FY2027.
Sreeni Kutam
Global payroll acceleration
Increase global payroll migrations 25% versus FY2026 by Jun 30, 2027.
Sreeni Kutam
Cyber readiness
Complete 4 payroll resilience tabletop tests by Jun 30, 2027.

Issues List

1.AI differentiation versus Workday and Paychex.
2.Client funds income tied to rate cuts.
3.SMB hiring slowdown pressure.
4.Global compliance complexity rising.
5.Implementation speed versus customer expectations.
6.Payroll data privacy risk.
7.Margin expansion without service erosion.

Sources

Illustrative V/TO in the EOS format for Automatic Data Processing, Inc.. Not affiliated with or endorsed by the company. Generated from public information; treat as a strategy exercise.